Seasoned and Relevant

The CFS family is comprised of dozens of veterans, each with VP or Director-level experience with major technology companies as well as a diverse group of millennial professionals with experience in the latest, emerging enablers such as digital and social marketing.

Real-World Experience

We are experienced in a variety of industries, with companies of all sizes, from Fortune 100 to start-ups in both North America and abroad.

Pam LopezManaging Partner

Pam is a 30-year veteran of the wireless industry and has held executive-level positions in sales, marketing and customer service, which allows her to look at any client challenge from a holistic perspective.  Pam has repeatedly been recognized for her work in strategy development and operational execution. She also serves as an ongoing advisor to senior executives.

Partial List of Expertise:
Strategy, Marketing, Business Development, B2B, Customer Experience, Channel Optimization, Go-To-Market Strategy

Suzanne BeisnerManaging Partner

Suzanne is a seasoned professional with over 30 years of experience in telecommunications.  She has held executive strategy and marketing positions in large companies as well as start-ups. Her experience spans every area of marketing with special expertise in market and consumer research, new product development and emerging businesses. She is a strategic thinker and understands the tactical elements necessary to bring new products and services to market.

Partial List of Expertise:
Strategic Planning, Marketing Strategy, Market Research, Product Development, B2C, Customer Experience, Market Insights, Go-to-Market Strategy

Meet the rest of the team

Lesley EExecutive Strategist

Lesley is an accomplished growth and marketing strategist with 30 years of experience working with executives in the wireless industry.  She has a strong business understanding of technology and a unique ability to “connect the dots” with key strategy initiatives. Lesley’s extensive international business experience spans 57 countries where she has evaluated M&A opportunities, developed strategic alliances and partnerships, managed due diligence, and created market-entry strategies.

Partial List of Expertise:
Strategy, Marketing, International, Market Insights, Business Development, Vertical Markets, Go-to-Market Strategy, Customer Experience, B2B

John AExecutive Director

John brings extensive senior executive experience to his engagements. His background spans general management, marketing, strategy and finance, and he has successfully lead the turnaround of a bankrupt wireless carrier. These experiences allow John to go end-to-end, from strategy to execution, with our clients while always having a focus on delivering a positive ROI.

Partial List of Expertise:
Strategy, Marketing, Business Case Analysis, Market Insights, Financial Insights, Go-to-Market Strategy, Channel Optimization, Business Development, B2B/B2C

Jon AExecutive Director

Jon has worked 30+ years’ in telecom, spanning wireline, wireless, information services and international and holds a cellular technology patent. He has expertise in product development, marketing and management, business planning and strategy, billing and decision support systems, CRM and operations. Jon’s specialty areas include wireless data and technical sales support, and he is proficient in systems analysis, developing solutions, optimizing workflows, and data collection and analysis.

Partial List of Expertise:
Strategy, Product Development, Product Marketing, Customer Experience, Sales Support, International

Tina AExecutive Director

With nearly 30 years of business experience with large corporations, SMBs, international organizations and franchises, Tina brings a unique perspective to our clients. She is a talented marketer, skilled in market analysis, digital marketing, marketing operations, channel optimization and customer experience and nurturing. From strategic analysis to marketing tactics and implementation, Tina’s focus on the customer and on delivering sustainable results embodies the CFS culture.

Partial List of Expertise:
Strategy, Marketing, Channel Optimization, Customer Experience, Go-to-Market Strategy, B2B/B2C, Digital Marketing, International

Jennifer EExecutive Director

Jennifer has over 20 years of telecommunications experience and has held director-level positions at Verizon Wireless, Comcast and Sprint/Nextel that included marketing, sales, operations and P&L responsibilities. Over the years, Jennifer has developed an expertise in market and competitive assessments in many new market areas. She has built a history of successes in a broad range of product development, marketing and sales activities for B2B and B2C.

Partial List of Expertise:
Strategy, Marketing, Market Insights, B2B/B2C, Product Marketing, Go-to-Market Strategy, Business Development

Beth DExecutive Director

Beth brings over 20 years of marketing and product management experience to CFS, has served in executive roles with several wireless service providers and as marketing director for her alma mater, Vanderbilt University. As part of the CFS family, Beth has focused on competitive analysis and thought leadership around key industry trends and closely follows digital powerhouses, Google and Apple as well as the growth and dynamics associated with social networks.

Partial List of Expertise:
Marketing, Product Marketing, Customer Experience, Social Marketing, Market Insights, B2C, Customer Research

Scot HExecutive Director

Scot is a skilled marketing and strategy executive with over 25 years’ experience helping companies grow their business. He has extensive experience conducting strategy and implementing programs to drive growth in the technology, communications and retail spaces and he has held executive positions in marketing, M&A, general management, distribution and sales. His experience spans all size businesses from Fortune 20 enterprises to SMBs.

Partial List of Expertise:
Strategy, Marketing, Digital Marketing, Start Ups, Business Development, Go-to-Market Strategy, Product Marketing, Channel Optimization

Danielle FExecutive Director

Danielle is a seasoned marketing and technology strategist with over 20 years of experience in telecom with both national and regional carriers as well as with leading equipment suppliers. She has a unique ability to apply her background in engineering, network planning and marketing to tackle projects that require technical acumen as well as a keen understanding of the end-to-end user experience and the implications on processes and systems.

Partial List of Expertise:
Strategy, Marketing, Market Insights, Customer Research, B2B, Vertical Markets, Go-to-Market Strategy, Customer Experience

Amy MExecutive Director

With over 25 years of experience with wireless, cable and mobile software development companies, Amy has held executive positions within marketing, sales, customer service and operations.  With her multi-disciplined background, Amy contributes a holistic, customer-centric perspective to her consulting engagements, helping clients identify business opportunities and creatively address challenges.

Partial List of Expertise:
Strategy, Marketing, Customer Experience, Business Development, Go-to-Market Strategy, Market Insights, Channel Optimization


Susan HExecutive Director

Susan has 20 years’ experience working in the telecom industry and has held multiple executive and management-level positions in marketing, strategic planning, financial planning and operations. Susan is skilled at profitability analysis and has evaluated a variety of emerging business opportunities and joint-venture scenarios, recommending courses of action to maximize financial return or minimize risk, as well as developing gap analyses, grounded in the end customer perspective.  She also has strong Public Relations experience.

Partial List of Expertise:
Strategy, Marketing, Business Case Analysis, Market Insights, Financial Insights, Project Management, Customer Experience, Public Relations

Jeannie GDirector

Jeannie brings over 20 years’ experience in project management, finance and product management, following a career as a CPA. She received a Masters of Project Management and is a certified Project Management Professional (PMP). Over a period of 12 years, she successfully managed over 50 complex machine-to-machine (IoT) and data telecom projects for companies in the wireless, insurance and software development industries.

Partial List of Expertise:
Project Management, Product Development, Product Marketing, Financial Insights

Penny TExecutive Director

Penny is an experienced wireless industry executive and specializes in B2B markets. She has been responsible for leading three major billing system implementations, heading the most successful and profitable region in a Fortune 1000 company, and transforming a 2,500-person customer service organization from a “cost center” to a “value center” Penny balances her strategic understanding of the business with her experiences in managing people, processes and technologies to ensure successful implementation of complex programs.

Partial List of Expertise:
Strategy, Marketing, Project Management, Customer Experience, B2B, Go-to-Market Strategy, Channel Optimization, Business Development

Chris FDirector

Chris brings over 25 years of experience in the wireless industry, working with MSOs, infrastructure manufacturers and software developers. His background in electrical engineering and finance offers a unique perspective for marketing and emerging business models, software development and CSI. He has recently worked on strategic projects for cloud and wireless, over-the-top video, OSS and UC software development and CSI, and mobile commerce.

Partial List of Expertise:
Strategy, Marketing, Product Development, Product Marketing, Market Insights, Customer Research, Customer Experience

Ellen GDirector

Ellen has over 20 years’ experience in telecom, holding senior management positions at MCI, WorldCom, Bellsouth, Cingular Wireless, and AT&T.  She is a result-oriented professional with extensive knowledge of process and project management, operations analysis, and client relations.  Ellen is skilled at supplier negotiations, strategic sourcing and vendor management with experience in network products and services in the telecommunications industry.  Her background and experience also includes contract management, RFP management, event planning and sales and marketing.

Partial List of Expertise:
Project Management, Marketing, Supplier Management, Business Development

Judy RDirector

Judy’s career centers on working for mobile communications carriers, CRM agencies and telecommunication software and products firms for over 25 years. Her expertise in strategy includes analytics, forecasting, targeting and segmentation. Her background includes executive positions in call center operations, fulfillment, marketing and product management.

Partial List of Expertise:
Strategy, Marketing, Product Marketing, Customer Experience, Go-to-Market Strategy, Market Insights, Product Management

Janet HManager

Janet is an event management pro with extensive experience managing corporate events, primarily in the high-tech telecom sector.  She has over 25 years in the meetings industry and her expertise ranges from business meetings and conferences, to trade shows, sales incentive trips, product launches and special events.

Partial List of Expertise:
Event Management, Sales Channel Incentives, Product Marketing, Go-to-Market

Dana RManager

Dana is a communications professional with 20+ years of experience. Dana rounds out our team with expertise helping non-profit organizations, primarily in the education and healthcare sectors. With her considerable strengths as a writer and editor, she has assisted organizations in developing clear, targeted messages that meet the information needs of wide-ranging constituencies. While Dana’s career has centered on communications and writing, she is a highly interpersonal collaborator who has led high-profile, high-touch organizational initiatives ranging from executive search to mission development to capital fundraising.

Partial List of Expertise:
Creative and Journalistic Writing and Editing, Tactical Marketing, Non-Profits, Education, Healthcare

Yunche WManager

As a performance and marketing strategist, Yunche works with decision makers to help them make better choices, transform those decisions into actions and deliver results that help them grow. With over a decade of experience, she helps companies achieve sustainable success despite the economic climate. She has a keen understanding of marketing operations and has specialized skills in HTML coding and web design, print and digital collateral, lead generation, channel partner cultivation, custom event creation, as well as media outreach.

Partial List of Expertise:
Strategy, Marketing, Digital Marketing, Business Development, Go-to-Market Strategy, Market Insights, Social Marketing, B2B/B2C

David B.

David is a senior executive with a unique blend of marketing, strategy and operations consulting, and business development. Specifically, he has held leadership positions in brand management and commercial execution within a highly matrixed, fast –moving CGP industry vertical. Responsibilities spanned category and multiple branded product planning through implementation of processes and IT applications supporting in outlet sales and marketing. Additionally, his diverse background includes numerous consulting engagements assisting companies capture or accelerate profitable growth opportunities and strategic operations enhancements within hospitality, high technology and manufacturing industries.

Partial List of Expertise:
Strategy, Brand Management and Commercialization, Financial Modeling and Analysis, IT Formulation and Project Delivery, JV and Strategic Partnership Development

Alecia B.

Alecia is a results-oriented consumer product marketing leader with experience at start-up as well as Fortune 500 companies like Samsung, AT&T, T-Mobile and Cricket Wireless. Her expertise is in defining successful go-to-market strategies for IOT, mobile and technology products through all channels that result in awareness, engagement, sales, brand and customer satisfaction.

Partial List of Expertise:
Product Management, Product Development, Consumer Strategy, Marketing, Go-to-Market Strategy, Project Management

Debra M.

Debra Mager is a deeply experienced marketer and highly skilled communicator known for having that rare talent for easily navigating the critical balance between the business of marketing and the art of creative expression. Debra has held senior positions on both the client and agency sides of marketing and advertising, resulting in the unique ability to understand the nature and process of marketing grounded by the end-customer’s perspective.

Partial List of Expertise:
Strategy, Marketing, Branding, Advertising, Promotion Development and Execution, Digital, Social, Media, PR, B2C

Madeline W.

Madeline has 20 years of experience in payments, retail and telecommunications with expertise in marketing strategy, product management and revenue growth.  Madeline has held executive management positions at The Home Depot, General Electric, AT&T and Verizon and has successfully launched new products that were industry firsts and pioneered several new innovations.  Her success is due to her ability to execute a Go-To-Market strategy with a thoughtful tactical plan by building on key relationships and always with a customer-first approach.

Partial List of Expertise:
Product Management, Product Development, Project Management, Strategy, Marketing, Market Insights, B2B/B2C, Go-to-Market Strategy