Our Team

CFS’s success is built upon active and involved partners and our dynamic and skilled team

Pam Lopez

Managing Partner

Pam is a 30-year veteran of the wireless industry and has held executive-level positions in sales, marketing and customer service, which allows her to look at any client challenge from a holistic perspective.  Pam has repeatedly been recognized for her work in strategy development and operational execution. She also serves as an ongoing advisor to senior executives.

Partial List of Expertise:
Strategy, Marketing, Business Development, B2B, Customer Experience, Channel Optimization, Go-To-Market Strategy

Suzanne Beisner

Managing Partner

Suzanne is a seasoned professional with over 30 years of experience in telecommunications.  She has held executive strategy and marketing positions in large companies as well as start-ups. Her experience spans every area of marketing with special expertise in market and consumer research, new product development and emerging businesses. She is a strategic thinker and understands the tactical elements necessary to bring new products and services to market.

Partial List of Expertise:
Strategic Planning, Marketing Strategy, Market Research, Product Development, B2C, Customer Experience, Market Insights, Go-to-Market Strategy

Meet the rest of the team

Lesley E

Executive Strategist

Lesley is an accomplished growth and marketing strategist with 30 years of experience working with executives in the wireless industry. She has a strong business understanding of technology and a unique ability to “connect the dots” with key strategy initiatives. Lesley’s extensive international business experience spans 57 countries where she has evaluated M&A opportunities, developed strategic alliances and partnerships, managed due diligence, and created market-entry strategies.

Partial List of Expertise:
Strategy, Marketing, International, Market Insights, Business Development, Vertical Markets, Go-to-Market Strategy, Customer Experience, B2B

John A

Executive Director

John brings extensive senior executive experience to his engagements. His background spans general management, marketing, strategy and finance, and he has successfully lead the turnaround of a bankrupt wireless carrier. These experiences allow John to go end-to-end, from strategy to execution, with our clients while always having a focus on delivering a positive ROI.

Partial List of Expertise:
Strategy, Marketing, Business Case Analysis, Market Insights, Financial Insights, Go-to-Market Strategy, Channel Optimization, Business Development, B2B/B2C

Tina A

Executive Director

With nearly 30 years of business experience with large corporations, SMBs, international organizations and franchises, Tina brings a unique perspective to our clients. She is a talented marketer, skilled in market analysis, digital marketing, marketing operations, channel optimization and customer experience and nurturing. From strategic analysis to marketing tactics and implementation, Tina’s focus on the customer and on delivering sustainable results embodies the CFS culture.

Partial List of Expertise:
Strategy, Marketing, Channel Optimization, Customer Experience, Go-to-Market Strategy, B2B/B2C, Digital Marketing, International

Marc D

Executive Director

Marc is a Global Program Executive with a combined working experience in industry and consulting to guide organizations through complex, cross-functional initiatives by focusing on facts to deliver business results. Proven ability to develop and implement solutions by aligning business processes with technology, people and organization.

Partial List of Expertise:
Program/Project Management, Process Improvement, Stakeholder Management, Change Management, Key Success Metrics and Coaching/Mentoring.

Kimberly D

Executive Director

Kimberly has over 15 years of corporate strategy, marketing, and public relations experience primarily in the contact center industry. Having held senior management positions at global outsourcing companies, she is passionate about partnering with organizations to devise customer experience strategies to help them attract and retain customers. Kimberly is skilled at strategic business planning, product strategy and marketing, public relations, vendor management and communications.

Partial List of Expertise:
Customer Experience, Strategy, Marketing, Product Marketing, Go-to-Market Strategy, Sales Support

Susan H

Executive Director

Susan has 20 years’ experience working in the telecom industry and has held multiple executive and management-level positions in marketing, strategic planning, financial planning and operations. Susan is skilled at profitability analysis and has evaluated a variety of emerging business opportunities and joint-venture scenarios, recommending courses of action to maximize financial return or minimize risk, as well as developing gap analyses, grounded in the end customer perspective. She also has strong Public Relations experience.

Partial List of Expertise:
Strategy, Marketing, Business Case Analysis, Market Insights, Financial Insights, Project Management, Customer Experience, Public Relations

Jennifer E

Executive Director

Jennifer has over 20 years of telecommunications experience and has held director-level positions at Verizon Wireless, Comcast and Sprint/Nextel that included marketing, sales, operations and P&L responsibilities. Over the years, Jennifer has developed an expertise in market and competitive assessments in many new market areas. She has built a history of successes in a broad range of product development, marketing and sales activities for B2B and B2C.

Partial List of Expertise:
Strategy, Marketing, Market Insights, B2B/B2C, Product Marketing, Go-to-Market Strategy, Business Developmentl

Penny T

Executive Director

Penny is an experienced wireless industry executive and specializes in B2B markets. She has been responsible for leading three major billing system implementations, heading the most successful and profitable region in a Fortune 1000 company, and transforming a 2,500-person customer service organization from a “cost center” to a “value center” Penny balances her strategic understanding of the business with her experiences in managing people, processes and technologies to ensure successful implementation of complex programs.

Partial List of Expertise:
 Strategy, Marketing, Project Management, Customer Experience, B2B, Go-to-Market Strategy, Channel Optimization, Business Developments

Amy M

Executive Director

With over 25 years of experience with wireless, cable and mobile software development companies, Amy has held executive positions within marketing, sales, customer service and operations.  With her multi-disciplined background, Amy contributes a holistic, customer-centric perspective to her consulting engagements, helping clients identify business opportunities and creatively address challenges.

Partial List of Expertise:
Strategy, Marketing, Customer Experience, Business Development, Go-to-Market Strategy, Market Insights, Channel Optimization

Laurie B

Director

Laurie is a veteran of creating and managing brands, products, and the businesses they drive. A creative business strategist with over 20 years of leadership experience, Laurie has held senior marketing and strategy positions at companies like Samsung Mobile, Motorola, and Saatchi & Saatchi Advertising. She has extensive experience in brand strategy, channel sales and marketing, and product development and launch across industries ranging from telecom and technology to QSR and CPG.

Partial List of Expertise:
Brand Strategy, Channel Optimization, GTM, Product Launch, Customer Experience, Market Research, Strategic Partnerships and Promotions, Advertising Campaign Management, Financial Modeling and Analysis

Amy W

Director

Amy brings a deep understanding of the IoT space from the consumer perspective. She has over 20 years of wireless experience, with eight of those years in the IoT space. She has spent significant time in strategy, product management, business development/partnership roles, as well as in product lifecycle management. She has worked directly with IoT platform providers and suppliers to launch numerous consumer products. Amy has extensive IoT-related experience in Automotive (platforms and devices), Healthcare (platforms and devices), and Consumer Electronics (devices). She understands the market conditions across segments and the associated ecosystem implications.

Partial List of Expertise:
Strategy, Product Management, Business Development, Partnership Management, Product Lifecycle, IoT, B2C

Jeannie G

Director

Jeannie brings over 20 years’ experience in project management, finance and product management, following a career as a CPA. She received a Masters of Project Management and is a certified Project Management Professional (PMP). Over a period of 12 years, she successfully managed over 50 complex machine-to-machine (IoT) and data telecom projects for companies in the wireless, insurance and software development industries.

Partial List of Expertise:
 Project Management, Product Development, Product Marketing, Financial Insights

Yunche W

Manager

As a performance and marketing strategist, Yunche works with decision makers to help them make better choices, transform those decisions into actions and deliver results that help them grow. With over a decade of experience, she helps companies achieve sustainable success despite the economic climate. She has a keen understanding of marketing operations and has specialized skills in HTML coding and web design, print and digital collateral, lead generation, channel partner cultivation, custom event creation, as well as media outreach.

Partial List of Expertise:
 Strategy, Marketing, Digital Marketing, Business Development, Go-to-Market Strategy, Market Insights, Social Marketing, B2B/B2C

Carol H

Manager

Carol has over 30 years in the telecommunications industry. She has held marketing positions in market analysis, market planning, and strategic marketing. She also has wireless network experience, with network planning responsibilities for the Midwest and South areas of the US and responsibility for the wireless network for 3 states in the Midwest. She helped to develop and implement large capital and expense budgets and has been challenged with making annual budgets work, often requiring tough decisions.

Partial List of Expertise:
Strategic Marketing, Market Analysis, Market Planning, Financial Insights, Budgeting, Financial Management

Contact Us

Customer Focused Strategies
10945 State Bridge Road Suite
401-230 Alpharetta, Ga 30022
info@customerfocusedstrategies.com
770-754-6224

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