Our Team

CFS’s success is built upon active and involved partners and our dynamic and skilled team

Seasoned and Relevant

The CFS family is comprised of dozens of veterans, each with VP or Director-level experience with major technology companies as well as a diverse group of millennial professionals with experience in the latest, emerging enablers such as digital and social marketing.

Real-World Experience

We are experienced in a variety of industries, with companies of all sizes, from Fortune 100 to start-ups in both North America and abroad.

Pam Lopez

Managing Partner

Pam is a 30-year veteran of the wireless industry and has held executive-level positions in sales, marketing and customer service, which allows her to look at any client challenge from a holistic perspective. Pam has repeatedly been recognized for her work in strategy development and operational execution. She also serves as an ongoing advisor to senior executives.

Partial List of Expertise:
Strategy, Marketing, Business Development, B2B, Customer Experience, Channel Optimization, Go-To-Market Strategy

Suzanne Beisner

Managing Partner

Suzanne is a seasoned professional with over 30 years of experience in telecommunications. She has held executive strategy and marketing positions in large companies as well as start-ups. Her experience spans every area of marketing with special expertise in market and consumer research, new product development and emerging businesses. She is a strategic thinker and understands the tactical elements necessary to bring new products and services to market.

Partial List of Expertise:
Strategic Planning, Marketing Strategy, Market Research, Product Development, B2C, Customer Experience, Market Insights, Go-to-Market Strategy

Meet the rest of the team

Lesley E

Executive Strategist

Lesley is an accomplished growth and marketing strategist with 30 years of experience working with executives in the wireless industry. She has a strong business understanding of technology and a unique ability to “connect the dots” with key strategy initiatives. Lesley’s extensive international business experience spans 57 countries where she has evaluated M&A opportunities, developed strategic alliances and partnerships, managed due diligence, and created market-entry strategies.

Partial List of Expertise:
Strategy, Marketing, International, Market Insights, Business Development, Vertical Markets, Go-to-Market Strategy, Customer Experience, B2B

John A

Executive Director

John brings extensive senior executive experience to his engagements. His background spans general management, marketing, strategy and finance, and he has successfully lead the turnaround of a bankrupt wireless carrier. These experiences allow John to go end-to-end, from strategy to execution, with our clients while always having a focus on delivering a positive ROI.

Partial List of Expertise:
Strategy, Marketing, Business Case Analysis, Market Insights, Financial Insights, Go-to-Market Strategy, Channel Optimization, Business Development, B2B/B2C

Tina A

Executive Director

With nearly 30 years of business experience with large corporations, SMBs, international organizations and franchises, Tina brings a unique perspective to our clients. She is a talented marketer, skilled in market analysis, digital marketing, marketing operations, channel optimization and customer experience and nurturing. From strategic analysis to marketing tactics and implementation, Tina’s focus on the customer and on delivering sustainable results embodies the CFS culture.

Partial List of Expertise:
Strategy, Marketing, Channel Optimization, Customer Experience, Go-to-Market Strategy, B2B/B2C, Digital Marketing, International

David B

Executive Director

David is a senior executive with a unique blend of marketing, strategy and operations consulting, and business development. Specifically, he has held leadership positions in brand management and commercial execution within a highly matrixed, fast–moving CGP industry vertical. Responsibilities spanned category and multiple branded product planning through implementation of processes and IT applications supporting in outlet sales and marketing. Additionally, his diverse background includes numerous consulting engagements assisting companies capture or accelerate profitable growth opportunities and strategic operations enhancements within hospitality, high technology and manufacturing industries.

Partial List of Expertise:
Strategy, Brand Management and Commercialization, Financial Modeling and Analysis, IT Formulation and Project Delivery, JV and Strategic Partnership Development

Beth D

Executive Director

Beth brings over 20 years of marketing and product management experience to CFS, has served in executive roles with several wireless service providers and as marketing director for her alma mater, Vanderbilt University. As part of the CFS family, Beth has focused on competitive analysis and thought leadership around key industry trends and closely follows digital powerhouses, Google and Apple as well as the growth and dynamics associated with social networks.

Partial List of Expertise:
Marketing, Product Marketing, Customer Experience, Social Marketing, Market Insights, B2C, Customer Research

Kimberly D

Executive Director

Kimberly has over 15 years of corporate strategy, marketing, and public relations experience primarily in the contact center industry. Having held senior management positions at global outsourcing companies, she is passionate about partnering with organizations to devise customer experience strategies to help them attract and retain customers. Kimberly is skilled at strategic business planning, product strategy and marketing, public relations, vendor management and communications.

Partial List of Expertise:
Customer Experience, Strategy, Marketing, Product Marketing, Go-to-Market Strategy, Sales Support

Marc D

Executive Director

Marc is a Global Program Executive with a combined working experience in industry and consulting to guide organizations through complex, cross-functional initiatives by focusing on facts to deliver business results. Proven ability to develop and implement solutions by aligning business processes with technology, people and organization.

Partial List of Expertise:
Program/Project Management, Process Improvement, Stakeholder Management, Change Management, Key Success Metrics and Coaching/Mentoring.

Jennifer E

Executive Director

Jennifer has over 20 years of telecommunications experience and has held director-level positions at Verizon Wireless, Comcast and Sprint/Nextel that included marketing, sales, operations and P&L responsibilities. Over the years, Jennifer has developed an expertise in market and competitive assessments in many new market areas. She has built a history of successes in a broad range of product development, marketing and sales activities for B2B and B2C.

Partial List of Expertise:
Strategy, Marketing, Market Insights, B2B/B2C, Product Marketing, Go-to-Market Strategy, Business Developmentl

Susan H

Executive Director

Susan has 20 years’ experience working in the telecom industry and has held multiple executive and management-level positions in marketing, strategic planning, financial planning and operations. Susan is skilled at profitability analysis and has evaluated a variety of emerging business opportunities and joint-venture scenarios, recommending courses of action to maximize financial return or minimize risk, as well as developing gap analyses, grounded in the end customer perspective. She also has strong Public Relations experience.

Partial List of Expertise:
Strategy, Marketing, Business Case Analysis, Market Insights, Financial Insights, Project Management, Customer Experience, Public Relations

Amy M

Executive Director

Rob has a unique blend of business and technical skills with 20 years of experience in wireless carriers and telecom manufacturers. He has expertise in wireless, wireline, Enterprise, Wi-Fi, In-Building Solutions, Advertising, Analytics, Cable & Media and associated services. Having taught business at the University of Texas, he combines his technical knowledge with business acumen developed in a wide range of sales, marketing, and business development roles to create market/product penetration strategies for both domestic and international markets..

Partial List of Expertise:
Strategy, Marketing, Customer Experience, Business Development, Go-to-Market Strategy, Market Insights, Channel Optimization

Penny T

Executive Director

Penny is an experienced wireless industry executive and specializes in B2B markets. She has been responsible for leading three major billing system implementations, heading the most successful and profitable region in a Fortune 1000 company, and transforming a 2,500-person customer service organization from a “cost center” to a “value center” Penny balances her strategic understanding of the business with her experiences in managing people, processes and technologies to ensure successful implementation of complex programs.

Partial List of Expertise:
Strategy, Marketing, Project Management, Customer Experience, B2B, Go-to-Market Strategy, Channel Optimization, Business Developments

Chris F

Director

Chris brings over 25 years of experience in the wireless industry, working with MSOs, infrastructure manufacturers and software developers. His background in electrical engineering and finance offers a unique perspective for marketing and emerging business models, software development and CSI. He has recently worked on strategic projects for cloud and wireless, over-the-top video, OSS and UC software development and CSI, and mobile commerce.

Partial List of Expertise:
Strategy, Marketing, Product Development, Product Marketing, Market Insights, Customer Research, Customer Experience

Ellen G

Director

Ellen has over 20 years’ experience in telecom, holding senior management positions at MCI, WorldCom, Bellsouth, Cingular Wireless, and AT&T. She is a result-oriented professional with extensive knowledge of process and project management, operations analysis, and client relations. Ellen is skilled at supplier negotiations, strategic sourcing and vendor management with experience in network products and services in the telecommunications industry. Her background and experience also includes contract management, RFP management, event planning and sales and marketing.

Partial List of Expertise:
Project Management, Marketing, Supplier Management, Business Development

Jeannie G

Director

Jeannie brings over 20 years’ experience in project management, finance and product management, following a career as a CPA. She received a Masters of Project Management and is a certified Project Management Professional (PMP). Over a period of 12 years, she successfully managed over 50 complex machine-to-machine (IoT) and data telecom projects for companies in the wireless, insurance and software development industries.

Partial List of Expertise:
Project Management, Product Development, Product Marketing, Financial Insights

Laurie R

Director

Laurie is a veteran of creating and managing brands, products, and the businesses they drive. A creative business strategist with over 20 years of leadership experience, Laurie has held senior marketing and strategy positions at companies like Samsung Mobile, Motorola, and Saatchi & Saatchi Advertising. She has extensive experience in brand strategy, channel sales and marketing, and product development and launch across industries ranging from telecom and technology to QSR and CPG.

Partial List of Expertise:
Brand Strategy, Channel Optimization, GTM, Product Launch, Customer Experience, Market Research, Strategic Partnerships and Promotions, Advertising Campaign Management, Financial Modeling and Analysis

Jenna S

Manager

As a performance and marketing strategist, Yunche works with decision makers to help them make better choices, transform those decisions into actions and deliver results that help them grow. With over a decade of experience, she helps companies achieve sustainable success despite the economic climate. She has a keen understanding of marketing operations and has specialized skills in HTML coding and web design, print and digital collateral, lead generation, channel partner cultivation, custom event creation, as well as media outreach.

Partial List of Expertise:
Strategy, Marketing, Digital Marketing, Business Development, Go-to-Market Strategy, Market Insights, Social Marketing, B2B/B2C

Yunche W

Manager

As a performance and marketing strategist, Yunche works with decision makers to help them make better choices, transform those decisions into actions and deliver results that help them grow. With over a decade of experience, she helps companies achieve sustainable success despite the economic climate. She has a keen understanding of marketing operations and has specialized skills in HTML coding and web design, print and digital collateral, lead generation, channel partner cultivation, custom event creation, as well as media outreach.

Partial List of Expertise:
Strategy, Marketing, Digital Marketing, Business Development, Go-to-Market Strategy, Market Insights, Social Marketing, B2B/B2C

Contact Us

Customer Focused Strategies
10945 State Bridge Road Suite
401-230 Alpharetta, Ga 30022
info@customerfocusedstrategies.com
770-754-6224

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