CLIENT

ENGAGEMENT

SPOTLIGHT

How we helped tier 1 telecom provider develop a mobile financial services strategy​

 

 CLIENT CHALLENGE

Client required in-depth knowledge of mobile financial services industry to develop a strategy for a portfolio of its own services​

Financial service providers were beginning to disintermediate client’s customer relationships by offering services that relied on mobile connection but were not directly tied to telecom provider.

 

 

OUR APPROACH

Conducted industry, market and competitive research and primary consumer research to help develop mobile financial services strategy ​

  • Assessed industry and market trends, consumer behaviors and societal attitudes for mobile financial services​
  • Evaluated over 20 mobile financial service providers within key competitive categories including traditional banking institutions, credit card providers, app-based providers and telecom operators​
  • Created in-depth competitor profiles including details of offer features / functionality and pricing and summarized key competitive categories​
  • Drove primary consumer qualitative and quantitative research studies​
  • Recommended opportunities to successfully compete against each competitor category 

OUTCOMES & DELIVERABLES

CFS conducted industry, market, and competitive research as well as primary research on the consumer market, enabling our client to develop their FinTech strategy positioning them to be more competitive in the market.