Communications & MEDIA
Communication networks are the backbone that keep people, places and things connected. They are essential to fueling our information economy.
Entertainment has never been more real-time and personalized, or more reliant on ubiquitous coverage and bandwidth. Whether battling against disruption or playing the disruptor, it always comes down to the customer experience.
What we do
Make your product development process into a competitive advantage. Our extensive experience planning, deploying, and managing Communication and Media products and services will result in getting to market faster and with greater success.
- Product Management Discipline
- Product Development
- Market Implementation
- Product & Portfolio Lifecycle
How customers buy your products and services is always evolving, and your channel strategy must as well. Our team can help design your direct and indirect channel strategy, so you are in the right place when your B2B and B2C customers are ready to buy.
- Channel Development
- Channel Optimization
- Sales Enablement
- Sales Advancement
Rise above the noise and reach your audience with messages and offers when and where they want to hear them. Our skilled marketers will be the voice of your customer, guiding content, format and delivery for meaningful and measurable customer experiences.
- Market Segmentation
- Content Creation
- Digital Marketing
- Campaigns & Programs
- Channel Marketing
Customer Service is not just for the call center anymore; it happens in chats and texts and across social media. Communications and Media companies serve a wider range of customers and support more services than ever. Let CFS design and refine your care strategy to serve your customers in new and better ways.
- Customer Service Experience
- Organization & Optimization
- Operational Excellence
- Agent Enablement
Front line as well as staff employees influence the customer experience and can impact the bottom line. Good training can be the difference. From product training to positioning against disruptors, CFS has real-world experience designing sales, care and cross-functional training programs to prepare your organization for the next wave of growth.
- Training Plans & Programs
- Curriculum Development
- Media & Delivery Format
- Training Delivery
- Retention & Reinforcement
We have built long-standing relationships with our clients based on trust and positive business outcomes.
Looking to enhance search, recommendation, and personalization features of its pay-TV service, our client needed a competitive assessment and definition of customer needs and expectations. CFS conducted an extensive secondary research and hands-on analysis of key competitors’ services, enabling our client to prioritize product enhancement and solidify their product roadmap.