Helping our clients build their brand, reach their target markets, and promote their services


  • Defining customer segments and needs 
  • Creating content in formats aligned with the Buyer’s Journey
  • Amplifying messages across multi-channel platforms 


  • Brand Positioning
  • Brand Identity
  • Brand Persona
  • Brand Evolution

Market Segmentation

  • Market Analysis & Goal Setting
  • Target Market Assessment & Segmentation
  • Customer Profiling
  • Customer Experience & Journey Mapping
  • Messaging & Value Statements

Content Creation

  • Digital Messaging, Design & Production
  • Thought Leadership
  • Print Messaging, Design, & Production
  • Sales Support Materials

Digital Marketing

  • Website Design, Redesign & Building
  • Paid & Organic Search & Social
  • SEO & SEM
  • 3rd Party Marketing & Sponsorships

Campaigns & Programs

  • Buyer’s Journey
  • Campaign Development, Management & Optimization 
  • Demand Generation Programs 
  • Account-Based Marketing 
  • Marketing Automation 

Channel Marketing

  • Account-Based Marketing
  • Sales Communication & Support 
  • Retail Merchandising & Compliance 
  • Channel Campaigns & Programs 
  • Partner Marketing & Co-Op  

Need help telling your story and getting it to the right people at the right time?

Let CFS be the voice of your customer 

CFS Advantage

We bring science to the art of marketing. Using a disciplined approach, the CFS team anchors marketing strategy with market data and marries it with an innate ability to “be” the customer. A well-crafted and authentic story and finely tuned promotional messages become more meaningful to your audience. 

Whether you serve B2B or B2C markets, our real-life experience and knowledge of traditional and digital channels will ensure your message is delivered in an engaging format when your prospect is ready.



Brand Storytelling


Customer-Centric Messaging


Engaging Formats


Multi-Channel Delivery & Programs


Marketing & Sales Synergies


Expanding into a new line of business, our client needed a comprehensive marketing program designed for a completely new target market and partnering model. Developing brand messaging, segment-based marketing, and playbooks by channel partner, CFS helped deliver $700K in marketing qualified leads in the first year of operation.