TRANSPORTATION & LOGISTICS 

The Transportation & Logistics industry is facing intense competition to fill capacity, reduce empty miles and boost productivity and bottom-line results.  

 

From transactional models like short-term warehousing and freight brokers to multi-year, multi-million-dollar contract services, new ways of reaching and serving customers will drive future success.

What we do 

PRODUCT

With increasing competition, Transportation & Logistics companies need to understand what their customers and prospects need. CFS can help identify opportunities to reposition, repackage, or reinvent your product and service strategy to set your company apart and capture greater share of wallet.

  • Product Management Discipline 
  • Product Development 
  • Go-To-Market 
  • Market Implementation 
  • Product & Portfolio Lifecycle 

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SALES

Expand your reach and create more sales opportunities through an optimized channel mix and a streamlined sales process. Our team has vast experience designing direct, indirect, digital options, and e-commerce sales channels to address B2B and B2C buyer behavior to advance sales and support your growth strategy.

  • Channel Development 
  • Channel Optimization 
  • Sales Enablement 
  • Sales Advancement 

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MARKETING

Competition is high for companies in the Transportation & Logistics sector, and emphasis must be placed on both building your brand and generating leads. Our team of accomplished marketers will design a multi-channel marketing strategy to deliver meaningful content that reinforces customer relationships and accelerates prospects through the buying process.  

  • Branding 
  • Market Segmentation 
  • Content Creation 
  • Digital Marketing 
  • Campaigns & Programs 
  • Channel Marketing 

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CUSTOMER CARE

Make customer service a competitive differentiator for your Transportation & Logistics company. Whether serving existing customers or establishing your brand with new accounts, our team can help optimize and modernize your care strategy to deliver excellent customer experiences and meet business objectives.

  • Customer Service Experience 
  • Organization & Optimization 
  • Operational Excellence 
  • Agent Enablement 

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TRAINING

Great training programs are a must for drivers, operations, service, and sales to keep skills up to date and to continually build knowledge. CFS can help refresh existing training or create new content and programs to ensure consistency and prepare your transportation company for your next wave of growth. 

  • Training Plans & Programs 
  • Curriculum Development 
  • Media & Delivery Format 
  • Training Delivery 
  • Retention & Reinforcement 

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OUR CLIENTS 

We have built long-standing relationships with our clients based on trust and positive business outcomes.

CLIENT SPOTLIGHT

Our client had strong brand affinity among existing customers built largely on long-term relationships with their leadership and veteran sales teams. To spur a new wave of growth, they needed a strategy to generate awareness and drive demand supplemental to the sales team’s “Rolodex”.