CLIENT
ENGAGEMENT
SPOTLIGHT
How we helped a Tier 1 Operator evaluate mHealth market entry opportunities
CLIENT CHALLENGE
Client wanted to identify strategy for entering mHealth market
- Client tasked with evaluating mHealth opportunities to generate new revenue streams
- Multiple mHealth market entry options to consider including remote patient monitoring, telemedicine and self-monitoring/wellness, all with unique requirements, challenges and potential for success
OUR APPROACH
Conducted secondary research of ecosystem and competitive landscape as well as primary consumer research to identify best mHealth market entry option
- Conducted mHealth industry research, developed ecosystem framework and evaluated technology adoption trends
- Created comprehensive profiles for key operator and app-based competitors
- Developed mHealth categorization structure, analyzed options and recommended best opportunity for market entry
- Drove primary consumer research on selected mHealth initiative
- Recommended a pilot including device considerations, branding and target audience to determine market viability prior to heavy investment