How we helped a Tier 1 Telecom develop a strategy for adjacent IoT-based business


Client wanted to expand beyond its triple-play service offerings for residential customers

  • Client was challenged with developing new sources of revenue from existing and new customers   
  • Key competitors were successfully moving into the space with potential to erode client’s customer base and impact ability to attract new customers


Utilized best-in-class product management tools to validate idea and assist with key components of product development and go-to-market plan​.

  • Conducted industry / market and consumer trends analysis and competitive assessment
  • Researched and vetted options for buy, build and partner business models to bring product to market and provided recommendations
  • Developed and supported qualitative and quantitative research including packaging and pricing, positioning and branding, sales channel preference, customer segmentation and messaging, customer experience, etc.
  • Created Product Definition document that included cross-functional requirements for product readiness
  • Provided key inputs and assumptions for business case development 
  • Developed recommendations for marketing strategy and execution 


Client successfully launched home security & automation services nationwide.  Positioned the client to introduce additional value-added IoT services​.