Product
Applying a disciplined approach to product and service strategy, deployment, and ongoing management
- Development grounded by customer research
- Implementation based on market expectations
- Lifecycle management with quantifiable outcomes
Product Management Discipline
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Product Management Processes
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Product Organization & Roles
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Governance
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Tools & Templates
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Skills Development & Training
Product Development
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Ideation & Vetting
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Primary Research
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Product Definition
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Market & Competitive Analysis
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Business Case
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Build, Buy & Partner Strategies
Go-To-Market
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Marketing Strategy
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Market Positioning
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Customer Journey Mapping
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Operational Readiness & Testing
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Cross-Functional Training
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Pilot & Commercial Launch Planning
Market Implementation
- Pilot & Launch Management
- Commercial Launch
- Marketing Tactics
- Results Tracking
- Post–Launch Evaluation
- Surveys & Feedback
Product & Portfolio Lifecycle
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Performance Management
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Marketing & Operations Modifications
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Product Roadmap
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Portfolio Assessment
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Customer Retention & NPS
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Product Exit Strategy
Need help with your product strategy or commercialization efforts?
Let CFS help guide your product journey.
CFS Advantage
For decades, the CFS team has developed product strategy, launched new B2B and B2C services, and managed customer acquisition and profitability once deployed. Our ability to see how products and services impact the customer experience and the integrated functions across your business will help anticipate issues.
You can get to market faster and ensure well-prepared sales and service organizations to capture revenue and share quickly.
